How To Generate More Qualified Leads With Your Email Marketing

Generate leads with email marketing

Email marketing can be an extremely useful tool to acquire leads for your association membership and online learning programs. With good content, strategically placed links, and a few other clever tricks and tips, email is an effective and inexpensive way to reach a large audience and collect a large number of quality leads. Here are a few areas that need special attention. Continue reading

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Virtual Gift Bags: Why They Are Thrilling Sponsors of Online and In-Person Events

Remember the last physical in-person conference you attended, where the hosts would provide you with a much-anticipated gift bag? These takeaways always have something in it you really like, along with some items you are moderately glad to have, and some items you might consider useless.

While this practice still goes on today, more companies and associations are jumping onto the virtual gift bag bandwagon. And why not? There are hardly any downsides to these delightful packs of goodies!

At in-person events such as conventions, seminars, and countless other types of gatherings, physical gift bags have been considered a treat and were always fun for attendees. But they usually came with a lot of baggage (pun intended). Since nothing makes everyone happy, there was usually something in the bag that would go straight to the garbage can. And then attendees had to lug these bulky gift bags all around the event until it was convenient to finally drop them off in their room. Finally, the attendees had to find room in an already-full suitcase to take the gift bag home. Continue reading

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New Verifiable Digital Badge for Certified Virtual Event Planners

Verifying a professional credential is essential when hiring an employee, contracting with a consultant, or purchasing services from a vendor. Through a new partnership with digital credential service provider Credly, iCohere® has added digital badges to its Certified Virtual Events Producer™ (CVEP) program.

Credly has an extensive list of clients and partners including the American Council on Education (ACE), American Society of Association Executives (ASAE), Brandman University, Canvas, DeakinDigital, Digication, Learning Machine, LinkedIn, Leaderboarded, Los Angeles Community College District (LACCD), Lumina Foundation, MailChimp, Portfolium, Salesforce, United Nations, and the US Secretary of State.

The new CVEP digital badges provide an easy and highly visible way for CVEP graduates to both verify and share their professional development achievements online. Through Credly, the CVEP badge can be displayed in a variety of contexts such as searchable LinkedIn and Facebook profiles, employer talent management systems, email signatures, and business websites. Continue reading

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Top Virtual Event Trainings: Why the CVEP Program is an Industry Leader

By Lance Simon, EVP iCohere

Many people claim to be virtual event planning experts, but few actually have the credentials and experience to back it up.

In addition to experience, what training is the best training to learn how to produce virtual events?

The Certified Virtual Events Producer training far exceeds other certification programs by several measures. Here’s a look at what makes this program so valuable for practitioners and their employers. Continue reading

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