How do you design and market online events for a hard-to-reach audience?

Facebook Event ImageHow do you successfully design and promote an online conference or other online events for a hard-to-reach audience?

Melissa Miller, the education director of the National Farmers Union, and Abigail Stoica, senior instructional specialist at Western Region Public Health Training Center will join iCohere for a tell-all webinar.

Melissa is responsible for the planning, development, promotion and delivery of youth and adult educational and leadership programs and events.  She will share how her team launched their first online conference and secured over 1100 registrations. To wrap up her presentation, Melissa will share how the team secured grant funding to support future conferences, plus marketing strategies, and details of the conference design and content planning.

Abigail will share how the University of Arizona College of Public Health hosted a successful online conference to promote the development of local food systems and improve community health, particularly on tribal lands.


This webinar is eligible for one credit hour for CAE. All webinar attendees will also receive access to the iCohere Academy featuring 25 free, on-demand trainings to help grow your eLearning programs.

Here is a sneak peek at some of the questions we will be discussing with NFU and Western Region Public Health Training  Center:

Strategy and Content:

Discuss why your organization decided to launch an online conference and the overall results of the conference.

Discuss your strategic partnerships and how you partnered with organizations that had large audiences.

When developing the conference content, how do you determine what is the best content?


Funding (Grants and Sponsorships):

Describe the grant process for securing grants for your future online conferences.

Do you think that having a successful first conference was necessary for your recent grants?

Any advice for organizations seeking grant funding for a conference or online learning?

In what ways do you plan to solicit sponsors or advertisers for the future conferences?

How do you currently use sponsors for the event?

Production Logistics & Support:

Describe what the online conference looks like for your organization – conference design, the attendee experience and details such as the conference length, how long the content is available to attendees, etc.

How far in advance do you start planning the conference? What does that look like in general?

Marketing and Communications:

Can you share your marketing strategy? We want to learn how you reached a hard to reach audiences like Farmers and Tribal communities.

Discuss your overall marketing strategy and what tactics worked, plus any tactics you will be adding for future promotions.

Take your online events to the next level and learn
from the experts on Thursday, October 12.

Can’t attend? Register anyway and receive an archived recording of the webinar.

Click Here To Register




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