Six Components of a High-Converting Webinar Landing Page

eLearning for AssociationsWebinars have become a cost-effective and versatile form of communication for most businesses. Externally, they can be used to generate sales and leads, to recruit members, and grow community subscribers, to name a few benefits. Internally, they are an effective training tool for individual employees, departments or the company as a whole.

Just as with an in-person event, webinars require sufficient planning and organization to be successful. But there’s good news when it comes to investing the time needed to create a high quality webinar, the content created for the webinar holds its value for a long time as it can be repurposed and used in a variety of ways.

Webinar content can be:

  • broken down and used as content for future blogs
  • transcribed into an eBook or Whitepaper
  • combined with other webinars to form a self-paced, online course
  • offered as an opt-in or download to gain website subscribers

While we see the value of webinars for the long term, to gain maximum exposure for the webinar and ultimately ensure a large number of registrations, we also need focus on best practices when designing the registration landing page. The landing page is a key marketing tool when launching the webinar. Take a look below for the six must-have components of a high-converting landing page.

Headline: The headline should capture the content and topic of the webinar in one clear, concise statement.

How to create a high-converting webinar landing page

Webinar Benefits: The landing page should outline at least three to five key benefits attendees can expect from attending. Focus on the most important benefits.

For example:

  • Webinar landing page design template
  • 50 headline templates
  • A 20-page guide to creating interactive content for a webinar
  • Ongoing access to the webinar recording for three months

Webinar Host: It’s important to prove to the audience that the presenter is an expert at the topic being discussed. Include a brief summary of the presenter’s background related to the topic. Add a professional image of the presenter and links to their professional profiles.

Easy Registration Form: The webinar registration form should require minimal information from participants.  The highest converting forms ask only for a name and email.

Call to Action: Create a call to action for the registration form that speaks to the audience. For best results, use first-person statements .

Reserve My Seat!

Testimonials: If the presenter or your organization has hosted webinars before, include a few brief testimonials to help prove the value of the content.

“This webinar went far beyond my expectations. Sign me up for your future webinars!”
Sally Jones, webinar attendee

Creating a landing page for a webinar isn’t a guarantee for success. As mentioned earlier, planning a webinar and developing content is complex. For more help with designing the webinar, download the free Guide to Creating and Launching the Perfect Webinar. Our 33-page guide shows you how to create and find dynamic content, how to create an optimal user experience, and provides both pre and post event marketing strategies.

Download Webinar Guide

 

This entry was posted in eLearning Best Practices, Webinars and tagged , , . Bookmark the permalink.

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