Webinars have become a cost-effective and versatile form of communication for most businesses. Externally, they can be used to generate sales and leads, to recruit members, and grow community subscribers, to name a few benefits. Internally, they are an effective training tool for individual employees, departments or the company as a whole.
Just as with an in-person event, webinars require sufficient planning and organization to be successful. But there’s good news when it comes to investing the time needed to create a high quality webinar, the content created for the webinar holds its value for a long time as it can be repurposed and used in a variety of ways.
Webinar content can be:
- broken down and used as content for future blogs
- transcribed into an eBook or Whitepaper
- combined with other webinars to form a self-paced, online course
- offered as an opt-in or download to gain website subscribers
While we see the value of webinars for the long term, to gain maximum exposure for the webinar and ultimately ensure a large number of registrations, we also need focus on best practices when designing the registration landing page. The landing page is a key marketing tool when launching the webinar. Take a look below for the six must-have components of a high-converting landing page.
Headline: The headline should capture the content and topic of the webinar in one clear, concise statement.
How to create a high-converting webinar landing page
Webinar Benefits: The landing page should outline at least three to five key benefits attendees can expect from attending. Focus on the most important benefits.
- Webinar landing page design template
- 50 headline templates
- A 20-page guide to creating interactive content for a webinar
- Ongoing access to the webinar recording for three months
Webinar Host: It’s important to prove to the audience that the presenter is an expert at the topic being discussed. Include a brief summary of the presenter’s background related to the topic. Add a professional image of the presenter and links to their professional profiles.
Easy Registration Form: The webinar registration form should require minimal information from participants. The highest converting forms ask only for a name and email.
Call to Action: Create a call to action for the registration form that speaks to the audience. For best results, use first-person statements .
Reserve My Seat!
Testimonials: If the presenter or your organization has hosted webinars before, include a few brief testimonials to help prove the value of the content.
“This webinar went far beyond my expectations. Sign me up for your future webinars!”
Sally Jones, webinar attendee
Creating a landing page for a webinar isn’t a guarantee for success. As mentioned earlier, planning a webinar and developing content is complex. For more help with designing the webinar, download the free Guide to Creating and Launching the Perfect Webinar. Our 33-page guide shows you how to create and find dynamic content, how to create an optimal user experience, and provides both pre and post event marketing strategies.