Webinars are one of the most powerful and versatile marketing tactics for driving the right audience to your association. Think of them as a warm and welcoming reception area for virtual visitors. It’s a place for members to learn more about the association and the staff and to build a meaningful connection.
Now step beyond the reception area, and consider how to use webinars to their full advantage. The article, How To Use Webinars As A Marketing Power Tool, shares eight strategic ways organizations of all sizes are leveraging webinars for business growth, and it’s a tactic that has gained the attention of association leaders. Associations, in particular, are turning to webinars as a channel for recruiting new members, providing professional development opportunities to existing members, training staff and board members, and as a medium for aligning the association with industry experts.
Webinars are a gateway to the association and source of long-term growth.
An association’s webinars hold their value long after the date they air. This means that while webinars are a gateway to the association, they are also an important first step to building an effective association eLearning program to support member retention.
Here’s how… Most webinar platforms offer the ability to record the session, which can then be archived, categorized by topic, and repurposed as a self-paced eLearning course.
There is a lot of detail that goes into planning and hosting a successful webinar, but the seven steps below show a possible conversion path of a webinar:
1. Identify a compelling topic.
2. Line up subject-matter experts to participate.
3. Develop and launch the webinar marketing plan.
4. Create webinar content, and supporting content such as Powerpoint presentations, eBooks or Guides, videos, whitepapers, or case studies.
5. Host your webinar.
6. Launch post webinar conversion activities.
7. Convert your webinar into an online, self-paced eLearning course.
Seeing is believing.
One of the reasons webinars are so effective is because of the ability to leverage interaction with an audience and visual content. Whether it’s for making a purchase or subscribing to a membership, people are led to action faster with visual content. At iCohere, we know this better than anyone, and so we’ve created two opportunities for taking your webinars to the next level.
For details about creating and launching a successful webinar, download our free eBook.
Want to watch a 30-minute demo showing in detail how to transform a webinar into a revenue-generating, self-paced course? Join the iCohere Academy for free and gain access to this ‘on-demand’ webinar and many others for free. Join the academy here.
Logon to the ‘iCohere Academy’.
Select ‘Courses & Webinars’.
Select ‘Turn Your Webinars Into Self-Paced, Revenue-Generating Courses!’.
Select “Click to View Archived Recording”.
*You may have to download ‘WebEx’ to view this. Don’t worry, it is fast and free.