How do you design and market online events for a hard-to-reach audience?

Facebook Event ImageHow do you successfully design and promote an online conference or other online events for a hard-to-reach audience?

Melissa Miller, the education director of the National Farmers Union, and Abigail Stoica, senior instructional specialist at Western Region Public Health Training Center will join iCohere for a tell-all webinar. Continue reading

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Tools, Methods and Design Strategies for Engaging an Online Audience

Designing for Learner EngagementIf learners are going to find eLearning content interesting enough to learn from it, that content must be engaging.

But what is the secret?

How do we know if our content is stimulating enough for others to find it engaging?

Tracy King, chief learning strategist and founder of InspirEd, says all brains learn the same way and follow a similar process from attention to application. How people focus on new information and process it will decide how engaging an eLearning course’s information will be to a learning audience.

What determines how people focus on and process information depends on who they are, and who they are learning from. Other factors include the learning environment, visuals used, and language that can either stimulate or exclude an audience.  Continue reading

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How ACA Integrates iMIS with Member Online Learning

by Lance Simon, CVEP, EVP iCohere Unified Learning System

The American Correctional Association (ACA) is celebrating more than 147 years of global excellence. With such a long history of supporting its association members and the field, it’s not surprising to know the association leadership is always reviewing its member services and looking for ways to improve or expand.

In 2017, ACA revamped its eLearning program to offer world-class training with a new state-of-the-art training platform, media-rich learning experience, and all new courses. ACA uses iMIS as its member database system and wanted to integrate online learning with iMIS without adding extra steps for members. The project shined a spotlight on the importance of the customer experience and data management for eLearning programs. Continue reading

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Four Free On-Demand Trainings to Improve eLearning Design and Marketing

Designing an effective eLearning program is the most important aspect of the eLearning process. Achieving this requires a solid understanding of the audience, and incorporating several methods specifically tailored to that audience, thus allowing them to reach their learning objectives. A few of many methods include case studies, stories, or practice exercises, which are strategically architected using clear goals and objectives to promote self-paced and results-oriented learning.

Now flash forward… You’ve designed an eLearning program that truly resonates with your learners. It’s time to get the word out. Even the best designed eLearning programs need effective marketing to support them.

Ready to grow your programs?

Here’s a look at four free on-demand trainings to help improve eLearning design and marketing. Continue reading

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