How To Increase Revenue From Webinars And Online Events

Webinars are one of the very best ways to spread awareness about a service or product or to train a person or group how to do something. One great aspect of producing or hosting webinars is their revenue potential. Here’s a look at ways to increase your association’s revenue from webinars. Continue reading

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How Association Leaders Can Make The Case For Quality ELearning Programs

How do you make the case for quality eLearning?

Why does it matter?

In the training series, Unified Learning Design Studio (ULD), Dr. Amanda Batson explains why quality eLearning for an association matters and dedicates one lesson to how to make the business case for those in charge. The episode is titled Making the Business Case and below is a synopsis. The full series can be viewed for free in the iCohere Academy, a training resource for eLearning professionals.

One might think revenue and profit would be the number one reason to incorporate eLearning into the training programs of an association. While that is a good and valid reason, the main reason should be the success that the training brings to members and/or customers. A training program must have meaning for the learner, and it should help the learner move, grow, and meet professional goals. Continue reading

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Nonprofits: Host A Virtual Conference For Free With This Grant

In a recent webinar, experts from The National Farmers Association and the Western Region Public Health Training Center shared how they used a virtual conference to reach a hard-to-reach audience.

In January of this year, a panel of experts from ASHA participated in a tell-all panel interview and shared how their association raises over $1M in revenue each year through virtual conferences.

Now small and midsize nonprofits can reap the same rewards and apply for the opportunity to host a virtual conference for free through the iCohere Serving Those Who Serve Others Grant. Continue reading

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25 Engagement Tips And Tools For Audience-Centered Webinars

Just like in any learning platform, if a webinar can’t engage and hold the attention of the audience, it will not be effective. It must be engaging! But how do you create engagement?

To start, a learning organization must know its members and their learning needs. Learners want to feel involved, or they will disengage. Educator and learning strategist Tracy King CAE, CVEP says that only by understanding our audience can we design inclusive learning experiences.

King says that to engage, we must capture the attention of our learners, focus their attention in the desired direction, and keep that attention free from distractions. Connect the audience with what they find relevant and meaningful about the subject, and the learner will be interested and motivated to learn.

King introduces three super strategies necessary to foster engagement. They are Visual Design, Story, and Social Connection. We look at each below. Continue reading

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