by Lance Simon, CVEP, EVP iCohere Unified Learning System
The American Correctional Association (ACA) is celebrating more than 147 years of global excellence. With such a long history of supporting its association members and the field, it’s not surprising to know the association leadership is always reviewing its member services and looking for ways to improve or expand.
In 2017, ACA revamped its eLearning program to offer world-class training with a new state-of-the-art training platform, media-rich learning experience, and all new courses. ACA uses iMIS as its member database system and wanted to integrate online learning with iMIS without adding extra steps for members. The project shined a spotlight on the importance of the customer experience and data management for eLearning programs. Continue reading
Designing an effective eLearning program is the most important aspect of the eLearning process. Achieving this requires a solid understanding of the audience, and incorporating several methods specifically tailored to that audience, thus allowing them to reach their learning objectives. A few of many methods include case studies, stories, or practice exercises, which are strategically architected using clear goals and objectives to promote self-paced and results-oriented learning.
Now flash forward… You’ve designed an eLearning program that truly resonates with your learners. It’s time to get the word out. Even the best designed eLearning programs need effective marketing to support them.
Ready to grow your programs?
Here’s a look at four free on-demand trainings to help improve eLearning design and marketing. Continue reading
One of the most valuable outcomes of an online conference is that “It ain’t over when it’s over.”
Content created for your conference can be repurposed for a variety of uses to support revenue growth, as well as your association’s efforts to recruit and retain members. Here’s a look at seven ways you can repurpose that high-quality content from your online conference.
‘Best of the Best’ Post-Conference Content Sale
When the conference is over and the attendees have completed the evaluations or event surveys, look for what attendees say were their most valuable takeaways. What presentations did they find were the most valuable? What content created the biggest buzz? Compile these presentations and content into a ‘Best Of’ package for sale in your online store.
Pricing recommendation: Don’t underprice your ‘Best of the Best’ packages, or your members who did attend the conference might feel like the after-sale is a better deal. Continue reading
Online events, from webinars to eLearning to virtual conferences, can potentially have a very long shelf life. Conversely, at a traditional in-person training, seminar or conference that brings people together for a set period of time for information sharing, there is a beginning and an end. Whereas online content that is recorded and retained can be repurposed in a multitude of ways for as long as the content is relevant. Continue reading